THE FUTURE OF VIDEO MARKETING
Expertly crafted videos that build your community, elevate your brand, and transform social media engagement into customers.
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Our Game Changing Method Helps Businesses EXPLODE
Harness the Creator Economy with our hyper modern and forward thinking approach to video marketing.
Traditional Video Production and Marketing
Deliver your message or story with professionally planned, shot and edited video content.
Our Unique Method
Step 1
Deep Audience Discovery
We begin by thoroughly understanding the corporate entity's target audience, going beyond basic demographics to uncover their desires, pain points, and interests. This allows us to create content that resonates deeply with their needs.
Key Actions:
- Audience research: Who are they? What content do they consume?
- Competitor analysis: What works and what doesn't in the current market?
- Platform insights: Identify the most effective platforms (YouTube, TikTok, LinkedIn) for reaching the audience organically.
Outcome:
We create a detailed profile of your audience and tailor the content strategy to address their specific needs, ensuring engagement from the start.
Step 2
Craft Value-Driven Video Content
Our content isn't just about visuals; it's about value. We focus on creating informative or entertaining videos that speak directly to the audience's pain points or interests, positioning your corporate entity as an industry leader.
Key Actions:
- Develop content that educates or entertains, with a clear value proposition.
- Align content themes with audience insights—are they looking for tutorials, thought leadership, or inspirational content?
- Optimise video length and style to suit the platform and viewing habits of the target market.
Outcome:
You'll have compelling, audience-focused content that hooks viewers and keeps them coming back for more.
Step 3
Algorithmic Growth Leverage
We don't just rely on chance to get your content seen. We use a deep understanding of organic growth algorithms on platforms like YouTube and TikTok to get your content in front of the right people at the right time.
Key Actions:
- Implement best practices for platform-specific algorithms (title optimisation, thumbnail design, engagement hooks).
- Use a data-driven approach to refine content based on initial performance.
- Encourage audience interaction through calls to action, polls, and direct engagement.
Outcome:
Increased organic reach, bringing your content to larger, more relevant audiences without the need for heavy paid promotion.
Step 4
Consistency and Engagement Strategy
The key to building an audience is consistency. We create a strategic content calendar that ensures your audience is regularly exposed to new, valuable videos.
Key Actions:
- Develop a sustainable, consistent content calendar.
- Use series-based or episodic content to keep viewers returning.
- Engage with your audience in the comments, social media, and through interactive features.
Outcome:
You'll develop a steady stream of engaged viewers, building anticipation and loyalty to your brand over time.
Step 5
Community Building and Engagement
It's not just about views—it's about creating a loyal community. We foster engagement through interactive content, comments, and active participation on social media.
Key Actions:
- Create opportunities for the audience to interact (contests, challenges, shoutouts).
- Encourage user-generated content and collaboration to deepen engagement.
- Respond to comments and messages, making the audience feel seen and valued.
Outcome:
A growing, engaged community that actively promotes your content and spreads the word, increasing organic reach.
Step 6
Conversion to Clients
Finally, we integrate subtle, non-intrusive conversion strategies within the content itself. This trust drives the audience to convert from passive viewers into active clients.
Key Actions:
- Use soft CTAs that align with the content's value proposition.
- Provide downloadable resources, case studies, or exclusive offers.
- Implement retargeting strategies for those who engage but don't immediately convert.
Outcome:
Your video content not only attracts an audience but also nurtures them into becoming loyal clients.
What Do People Think?
Our Expertise
Online Video Content Strategy
Develop effective strategies to create impactful video content that resonates with and educates your audience.
Online Video Content Training
Receive comprehensive training in video production, from the fundamentals to advanced techniques, to elevate your content creation skills.
Cinematography
Let our professional cinematographers handle the visual aspect of your videos, enhancing the visual appeal and effectiveness of your content.
Graphic Design
Our graphic design team creates compelling and relevant video graphics that capture attention and clearly communicate your message.
Video Editing
Utilise our expert editing services to refine your video content. We ensure your videos are sleek, professional, and engaging.
Personal Branding
Work with our branding experts to strategise and implement personal branding techniques that establish and grow your professional presence through video.
Photography
Our photographers provide high-quality, impactful images that enhance your video storytelling and improve the photographic content of your videos.
Colour Grading & Correction
Our colour grading services enhance the mood and tone of your videos, making your visual storytelling more compelling and visually pleasing.
Sound Design
Rely on our sound design professionals to ensure your videos have high-quality, clear audio that enhances the viewer's experience and effectively communicates your message.
Motion Graphics
Incorporate dynamic motion graphics to make your videos stand out, adding an extra layer of engagement and visual excitement.
3D Visuals
Leverage our expertise in 3D visualizations to create immersive and visually striking videos that captivate your audience.
VFX
Enhance your video content with cutting-edge visual effects (VFX), adding drama, excitement, and professional flair to your projects.
About Us
Founded in 2019 and based in Dorking, Surrey, The Oddity Forge has worked with massive brands to deliver video content that truly stands out. We specialise in crafting unskippable, high-impact video strategies for platforms like YouTube and TikTok, designed to engage and convert viewers.
With full remote capabilities, we can work with clients anywhere, offering end-to-end video production and post-production services. Whether you need stunning motion graphics or strategic video content to grow your audience, we’ve got the expertise to make it happen.
What Our Clients Say
Heat Geek | 80,000 Followers
"Our subscribers have tripled, our sales have doubled, I couldn't be happier!"